What is RTM?

Routes-to-Market (RTM) is a simple but very powerful methodology for driving profitable growth. World-class companies like IBM, Microsoft, Cisco, Hitachi, Adobe, Plantronics (and hundreds of smaller companies) use RTM to take their products and services to market in the most productive way possible.

Now you, too, can use RTM to:

  • Spend less and sell more.
  • Get the right products and services to the right customers at the right time.
  • Retain existing customers and create profitable new ones.
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Springer to Publish Our Book

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I’m very pleased to announce that Springer Science+Business Media will publish our book, Building Routes to Customers, this fall. Springer is the largest publisher worldwide of science, technology and medicine books, and the second largest publisher of journals in those fields.

Senior Editor Nick Philipson selected our book to help Springer expand their business and economics line. My co-authors, Jean-Claude Malraison and Antoine Leboyer, and I are very excited about working with Nick and his team.

Posting this news seems like a great way to kick-off this blog, which will be about the book. We’ll talk about writing the book, and also about the ideas and case studies covered in the book, and about related events and trends.

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