Routes-to-Market

Executives at Adobe, Hitachi, IBM, Plantronics and other successful companies use the Routes-to-Market (RTM) management system to run marketing, sales and distribution in an optimized way, significantly improving their success in the marketplace and increasing their sales and profits.

PARA Marketing has been heavily involved in developing and refining RTM from the start, and in consulting with the companies that have adopted it.

RTM provides a quick and proven methodology for aligning marketing, sales and distribution, and for optimizing spending in these areas, which can total 30% or more of operating expenses. Optimizing spending in these areas provides the next step for profitable growth because most companies have already obtained as much benefit as they can from optimizing their supply chains, manufacturing and finance.

RTM has been proven in large and small companies, at the business unit, divisional and corporate levels, in the US and worldwide, across a wide range of products and services, in every market environment from emerging to mature to declining.