Media coverage and press releases about the Routes-to-Market (RTM) methodology and companies that are using it, and about Building Routes to Customers: Proven Strategies for Profitable Growth.
2009
It’s no secret that customers are more cautious now about how they spend. Gone are the days when marketing and sales got by with little insight into operations. CRM’s Assistant Editor Jessica Tsai interviewed Peter Raulerson about using the Routes-to-Market approach to determine what works, what doesn’t, and what should be done.
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2008
Press Release: New Book, Building Routes to Customers, Reveals How to Spend Smarter to Succeed in a Tough Economy
Sell Sheet: Building Routes to Customers distributed by Springer at the Frankfurt Book Fair (1.8MB)