Competitive Business Strategy Cannot Ignore Cloud Computing
by Jean-Claude Malraison and Peter Raulerson, 16 March 2010
Summary
Cloud computing is expected to be the third IT revolution, changing the world as much as the first revolution (personal computers) and the second (the Internet). Cloud computing is expected to have a deep business impact by facilitating innovation and shortening the time to propagate innovations throughout the company’s ecosystem. However, cloud computing is a two-headed coin because it gives a company opportunities to develop new businesses, but it also accelerates the company’s competitors.
Ignoring the potential use of cloud computing when developing business strategies is dangerous, especially for business strategies that involve the company’s ecosystem of suppliers, distribution channels, partners and customers, because cloud computing can make the most impact quickly on ecosystem innovation.
Unfortunately, cloud computing will not be adopted automatically in many companies, because there are several items that can slow down or block it. Cloud computing appears to be so important that it needs to be treated by senior executives as a key agenda item in developing business strategies, assessing competitive plans, and driving innovation.
Contents
Introduction
- What is Cloud Computing?
- How Does Cloud Computing Work?
- What Are the Consequences for IT?
- Is Cloud Computing Credible or Marketing 2.0?
Chapter 1 New Environment
Chapter 2 New Paradigm
Chapter 3 Innovation Capability
Conclusion
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