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| “The Routes-to-Market methodology had a big impact on our bottom line by enabling us to grow sales with a much more cost-effective mix of marketing and selling resources. Many companies need to solve that challenge today, before their competitors do.”
– Ned Lautenbach, formerly Senior Vice President, Worldwide Sales & Services, IBM |
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 | | “RTM integrates market segmentation and go-to-market planning with pragmatic implementation. It had a big impact on our marketing and sales success.”
– Eugene Lee, CEO, Socialtext, Inc., formerly VP Worldwide Small/Medium Business Marketing, Cisco Systems, Inc. |
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 | | “The Routes-to-Market methodology effectively aligns marketing and sales and drives tactical execution to achieve a dramatic increase in marketing and sales productivity.”
– Ravi Venkatesan, Chairman of Microsoft Corporation (India) |
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 | | “RTM made it possible for each Adobe product manager to apply the correct resources and achieve an excellent ROI. Companies without this kind of methodology are flying blind.”
– Kyle Mashima, VP of Strategic Development, Visible Measures Corp., formerly VP of Strategic Development, Adobe Systems Incorporated |
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 | | “RTM is a practical roadmap for maximizing revenue and profitability throughout the entire product life cycle. It’s the way to drive technology adoption in today’s evolving markets.”
– Joan Jacobs, Executive Director of Itanium Solutions Alliance, formerly Global Alliance Director, Hewlett-Packard |
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 | | “At HaloSource, we used the RTM process in our SeaKlear line of Water Treatment Solutions and have seen consistent, stronger than industry growth in revenue, margins and overall profitability for the past three years.”
– Rick Lockett, Vice President, Water Treatment, HaloSource, Inc. |
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 | | “RTM harnesses the power of fact-based marketing to take the art of marketing to new levels, especially for technology marketers in fast-changing markets.”
– Gregory L. Ness, Senior Director of Marketing Communications, Infoblox, Inc., formerly Marketing Communications Manager, ShoreTel, Inc. |
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 | | “RTM engenders a productive partner ecosystem based on the best practices of today’s most effective partner programs.”
– Lee Finck, Senior Director of Worldwide Channels, PGP Corporation, formerly VP of Channels, F5 Networks, Inc. |