Paramarketing is a management consulting firm. We help clients create and bring new products and services to market, build new distribution channels, and improve the performance of product development, marketing, sales and distribution.
Della Quinlan is a results oriented sales leader with a commitment to high-performance practices and with proven operating experience having run successful channel sales organizations at VERITAS / Symantec and Adobe Systems. Della's expertise is in the go-to-market arena and in accelerating team performance. She enjoys designing the mix of sales, marketing, and channels to drive product line growth. She has a knack in figuring out what's broken in the current plan and helping her clients develop plans that optimize results across sales, marketing, and products. As an experienced facilitator, her clients appreciate her ability to provide them clarity and name the issues so they can be addressed. Through a collaborative process she helps teams align to a common vision, and develop actionable plans based on their strengths.
Peter Raulerson has over 30 years experience as a senior executive and management consultant focused on helping companies optimize their go-to-market model to maximize profits and revenue growth in all market conditions from recessions to booms. He has helped executives in companies of all sizes, from start-ups to Fortune 500, use proven processes and powerful analytics to successfully take new products and services to market, cross the chasm, and maximize profitable growth at every phase of the product life cycle. He has facilitated hundreds of client teams in using the Routes-to-Market methodology to develop and execute go-to-market plans for a wide range of products, services and markets.
Since 1990, Peter has consulted with executives of Adobe, Canon, Cisco, F5 Networks, HP, IBM, Microsoft, Oracle, Sun, Symantec, and other technology companies including venture-backed start-ups. He has helped them generate significant increases in corporate value by:
- creating and bringing new products and services to market,
- building new value chains and distribution channels, and
- improving the productivity of product development, marketing, sales and distribution.
Prior to his consulting career, Peter co-founded InterConnections, Inc., a privately-held developer of multivendor network software in 1986. Under his leadership as CEO, InterConnections established Novell, Microsoft, Ungermann-Bass and Digital Equipment as OEM customers for InterConnections' technology, and captured half of the Global Fortune 500 through VARs and systems integrators. He sold InterConnections to Emulex, a publicly traded computer hardware manufacturer, in 1990, for 16 times the capital invested in InterConnections by his management team and venture investors. Emulex's market capitalization doubled over the next six months.
From 1972 to 1986, Peter held engineering, sales, marketing and management positions with 3 pioneering network and computer companies, 3Com, Telenet and Digital Equipment.
Before receiving his BA in math from Harvard in 1972, Peter wrote the first network graphics application on the ARPANET and was a research associate in managerial economics at Harvard Business School. He has also been a member of the board of directors of the Washington Technology Industry Association.